GRABS

While we’re on the topic of innovation — you all need to check this out

www.grabs.no

If you love skiing, especially alpine skiing, this is something you don’t want to miss. It’s a dream come true for everyday skiers — and an absolute must for professionals focused on safety and performance.

I’m genuinely thrilled to have had the opportunity to work closely with the GRABS team, both in the development phase and now through the detailed stages of production. It’s been an inspiring collaboration — contributing to the evolution of such a clever, forward-thinking product has been a real privilege.

About GRABS — The Innovation

At the heart of GRABS lies a simple yet powerful innovation:

 a precision-engineered magnetic connection that redefines how ski poles attach and release. It’s seamless — secure when you need it, and completely out of the way when you don’t.

Open your hand midair, grab your ski, and land clean — your poles stay exactly where they should.

Every detail of GRABS is designed with intent: the weight distribution has been rethought to shift the center of gravity upward for effortless handling in the air and smoother rotation during grabs and spins. The ultra-light construction and reduced tip weight create a near-weightless feel, enhancing flow, precision, and control.

Crafted from high-strength, lightweight materials, GRABS is built to endure harsh alpine conditions. Its modular design ensures easy maintenance and supports future upgrades — all in line with modern sustainability principles.

Rooted in Scandinavian design — minimal, functional, enduring — GRABS combines precision engineering with timeless simplicity.

Because true innovation isn’t about adding more; it’s about achieving perfect balance.